HealthTech 101: Strategic VC Insights to Approach the Healthcare Industry. A chat with Andrew Rubenstein, Founding Partner @ Shorewind Capital

Host: Nicola Marchese

Guest: Andrew Rubenstein, Founding Partner at Shorewind Capital

#DeepTechCatalyst

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KEY TAKEAWAYS:

1. HealthTech companies can often bypass traditional healthcare systems and regulations, allowing them to reach consumers more quickly, whereas MedTech typically requires regulatory approval and deeper integration with healthcare providers and insurers.

2. The industry is shifting from a reactive “sick care” model to a proactive, prevention-focused approach, supported by at-home testing and AI-driven data analysis to identify and address health issues before symptoms appear.

3. Current insurance models don’t incentivize long-term preventive care because patients frequently change plans. Until value-based payment models become standard, achieving widespread adoption of preventive solutions will remain challenging.

4. Companies should commit to either a consumer health or a traditional healthcare model from the start. Attempting to switch midstream is often costly, time-consuming, and culturally difficult.

5. Consumer health branding focuses on wellness, performance, and lifestyle, appealing directly to users. In contrast, traditional healthcare branding emphasizes reliability, scientific rigor, and trust, aiming at doctors, insurers, and regulatory bodies.

6. HealthTech products can often launch earlier and gather customer data quickly. Traditional healthcare devices typically face longer timelines due to regulatory requirements, demanding specialized investors comfortable with scientific validation over immediate revenue.

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