Why does Keir Starmer need to start taking people behind the Number 10 bikesheds and having a quiet word? David Yelland and Simon Lewis explain 'bikeshed PR' and how to move a news story on.
Also, knowing when to step back and call your PR battle a day is not always easy, as the ongoing Strictly Come Dancing fan-hitter shows. What can we learn from this and the returning saga of Wagatha Christie?
And, the email you didn't mean to send.... David and Simon share tales of their personal gaffes and how best to deal with them.
Producer: Eve Streeter
Editor: Sarah Teasdale
Executive Producer: William Miller
Music by Eclectic Sounds
A Raconteur Studios production for BBC Radio 4
When It Hits the Fan