Client case study: Floral designer Eatherley Schultz

Let me ask a question that most wedding pros I know can’t answer:

What’s your exit strategy? 

Here’s another one: 

What’s your growth strategy?

And let’s be clear: Charging more is NOT a growth strategy. Yes, getting couples to pay higher prices is part of success. But at some point you’ll hit a ceiling with how much people are willing to pay.

Real growth - and most exit plans - are built on your ability to get others to do the work you’re currently doing now. 

It’s the old adage that the first thing you should do when you get a new job is find a way to replace yourself. That’s because you can’t grow your career if you don’t get a promotion.

But how do you do that if you’re the owner of the business? That’s what I talk about today with Eatherley Shultz, the Owner of Floressence Flowers out of Asheville, North Carolina. 

Eatherley and I started working together back in 2018 after we met on a walk along the Bow River in Banff, Canada. She’d already achieved solid success with her business, but not she wanted less. 

Yes, you heard me correctly: Less. Not more.

Less stress.

Less chaos and confusion.

Less time doing all the things her clients needed her company to do.

Less turnover with her team.

And so many other things.

Tune into today’s podcast to hear Eatherley’s story, which is a triumphant one, about how she got out of her own way to let the team reach its full potential - and give her a sense of fulfillment that was more impactful than any big price tag she’s put on an invoice.

Because when you reach a certain level of success, it’s not about how to charge more for your services. It’s about how to get more from your company.