✈️ “Living Inheritance” — Multigenerational vacations. The Oscars’ YouTubification. Santa Claus’ $11T biz. +Connecticut’s Hallmark boom.

26 snips

Dec 18, 2025

Discover how YouTube has snagged the Oscars, shaking up the battle for living-room viewers. The trend of 'cousins vacations' celebrates family bonds while grandparents embrace the concept of 'living inheritance' by gifting experiences. Dive into the whimsical world of Claus Industries, where hosts explore Santa's astonishing $11 trillion business model. Finally, learn why Connecticut has become the go-to state for Christmas movie magic!

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INSIGHT

Living Room TV Is The New Battleground

The living room TV has become the most valuable real estate for media companies.
YouTube, Netflix and other platforms are pivoting to TV because ads and prestige content earn more there.

INSIGHT

Oscars Move Signals Live Events Go Big-Screen

YouTube won the Oscars rights starting in 2029, signaling major events moving to free global streaming.
That deal exemplifies how prestige live events are migrating to big-screen platforms for broader reach.

ADVICE

Choose TV For Prestige Ads

Prioritize TV distribution when you want prestige advertising and higher ad revenue.
Use horizontal, high-production formats for brand-building rather than performance-phone ads.

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