Leaning In Placemaking in The Built Environment with Torti Gallas' Brandon Diamond (Part 1)
How can you create memorable customer experiences that drive retention and revenue? Designing an authentic sense of place is key.
In this episode, Terry Montesi is joined by Brandon Diamond, Partner and Executive Director of planning and architectural firm Torti Gallas + Partners and Cassie King, Trademark’s Senior Director of Design and Placemaking. They discuss their work together repositioning spaces and designing new environments, their strategy behind meaningfully integrating public art, amenities and experiential and what is a waste of money.
Leaning In is published every second and fourth Wednesday. Subscribe on your favorite podcast app to hear the final part of Terry and Cassie's discussion with Brandon that digs further into placemaking.
Links:
Torti Gallas Mixed Use Portfolio
Topics:
(1:05) - Torti Gallas + Partners
(3:16) - Brandon’s approach to Trademark Property projects
(6:56) - What are some of your primary tenants for repositioning existing malls and mixed-use places?
(9:06) - The importance of public spaces within mixed-use projects
(13:35) - What are some wastes of money in placemaking and what are absolute needs?
(19:04) - What are the most important elements in designing places people love?
(20:48) - How do you decide which elements to cut in placemaking projects?
(23:37) - What can retailers learn from the trends brought on by the pandemic?