The future challenge for products with good experience, with Marty Cagan | Good Morning UX

Jan 6, 2023

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The book Inspired was a significant change for the market. First, everyone wanted to apply every detail to the day-to-day of the company. Usually, when some companies discover the book, they try to use the entire vision.

The book inspired has been a reference for the product market, especially digital, for a long time, including impacting the design world. We can cite, in a way, the emergence or rebirth and resignification of the term Product design, for example.

But here comes the sad part: it didn't work out as expected in some of these cases. You may have seen this globally, in various possibilities and sizes. For the most part, we can you see some problems of culture, maturity, and adaptation to the ideal context.

And then we have a new book, with Chris Jones, Empowered. A kind of compliment that somehow broke the ideal of leadership's verticality, command, and order.

This show will pass through some questions like:

Does the product vision work in any market?

Or rather, is it suitable for any company?

Does the term Product design change the performance of what we knew as UX design?

For this, we invited Marty Cagan a founder and partner at Silicon Valley Product Group, and former product leader at eBay, Netscape, and HP. Author of INSPIRED and EMPOWERED. He held executive product positions at eBay, Netscape, Continuous, and HP; start-ups, and Fortune 500. He also is specialized in defining successful products, building effective product teams, and improving product development processes.

Follow Marty Cagan on these links:

https://www.linkedin.com/in/cagan/

https://www.svpg.com/

Marty Cagan's book:

Inspired: How to Create Tech Products Customers Love https://amzn.to/3cgvHV5

EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group) (English Edition) https://amzn.to/3PKFIr1