In this episode of the Main Street Business Podcast, Mark J. Kohler tackles the top challenges facing accountants today, from the disconnect with business owners to the need to shift from compliance to advisory roles. Learn actionable strategies to elevate your practice and thrive in the evolving tax industry.

Here are some of the highlights:

• Mark begins by acknowledging the frustration of business owners and practitioners in the accounting industry.
• The disconnect between business owners and accountants, leading to frustration and apathy.
• Mark outlines the five major pain points for accountants: not charging enough, lack of practical strategies, inconsistent income, etc.
• The importance of charging fair rates and creating a relationship that values time and expertise.
• Issues of training new employees and the constant need for retraining due to high turnover.
• A break down of all the features and benefits of being a Main Street Certified Tax Advisor
• Encourages accountants to check out the program and take advantage of the resources available to them.
• Mark discusses the skepticism among accountants about the feasibility of advisory services.

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