EP 177 : Building a 600+Cr D2C Brand - Chaitanya Ramalingegowda (Co-Founder, Wakefit)

Chaitanya is the co-founder of Wakefit, a D2C brand that operates in the home solutions space. In this episode he spoke about the lessons he's learnt from his previous startups, the process of influencing buyer behaviour, the levers or growth he used in Wakefit's journey and more with Roshan Cariappa.

Topics:
00:00 Introduction
01:36 Lessons from Chaitanya's startup failures
05:18 Looking at the Mattress industry with first principles
09:24 Advice for entrepreneurs looking at conventional domains 
11:48 The process of going from idea to product to company 
15:14 Influencing buyer behavior 
18:34 Dos and Don'ts of scaling a D2C business
20:40 Growth levers in the Wakefit journey
22:51 Advice on zero dollar marketing 
26:49 Thoughts on Competition 
30:24 The next 18 months for Wakefit
31:20 Advice on managing the current slowdown
34:27 How is Chaitanya preparing for the next leap?
37:14 Embedding core culture in DNA while scaling
39:10 Books and Podcast recommendation

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