Best Story Wins How One Father Built a 3M-Download Sleep App with Francisco Cornejo of Storybook
May 30, 2024
41:17
Exhausted parents, demanding children, and the increase in screen time have created a cocktail of anxiety for everyone in the household before going to bed.
In an effort to connect parents with their children, reduce anxiety, reinforce self-esteem, and improve sleep health, Francisco Cornejo, Co-Founder & CEO at StoryBook, joins hosts Josh Ritchie and Jason Lankow to talk about how the challenges of living overseas transformed into a promising app with over 3 million downloads since its launch. Francisco shares his unique perspective on brand growth and how he has navigated obstacles as a startup CEO.
We also discuss:
In an effort to connect parents with their children, reduce anxiety, reinforce self-esteem, and improve sleep health, Francisco Cornejo, Co-Founder & CEO at StoryBook, joins hosts Josh Ritchie and Jason Lankow to talk about how the challenges of living overseas transformed into a promising app with over 3 million downloads since its launch. Francisco shares his unique perspective on brand growth and how he has navigated obstacles as a startup CEO.
We also discuss:
- How identifying pain points in day-to-day situations can lead to disruptive business ideas
- StoryBook’s insights into creating a delightful customer experience that retains users in the long term
- Francisco’s pillars for understanding growth and the importance of a smart, dedicated, and consistent team