When Ed Shelley joined Berlin-based ChartMogul as the company's first full-time hire, his task was to develop and roll-out their entire content strategy. Two years later Ed and the ChartMogul team have built up a highly engaged SaaS audience through a combination of content including cheat sheets, blog posts, a podcast and their Friday SaaS Roundup newsletter. In this episode Ed shares his insight on how you can build a highly engaged content audience, including: - How Ed started building out ChartMogul’s content strategy - How to measure the success of your content efforts using a north star metric for content - The keys to creating successful, engaging, evergreen content that compounds over time - How Ed uses Quora to retain traffic and keep people coming back to ChartMogul’s content - Why ChartMogul decided to ungate all their content and the impact it had on their marketing and growth funnel - Why ChartMogul decided to launch a podcast alongside what it takes to create and run your own show - Ed's philosophy on the ultimate purpose of why we do content marketing ChartMogul >> https://chartmogul.com/ The Ultimate SaaS Metrics Cheat Sheet >> https://chartmogul.com/resources/saas-metrics-cheat-sheet/ Ed's Interview with Tope Awotona of Calendly >> https://blog.chartmogul.com/tope-awotona-ceo-calendly/ Total Recall >> https://www.amazon.com/Total-Recall-Unbelievably-True-Story-ebook/dp/B006VGGAC4 Shoe Dog >> https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike/dp/B01CRJA470 The Red Rising Trology >> https://www.amazon.com/gp/product/B0159OZVHS/ref=series_rw_dp_sw Inside Intercom Podcast >> https://blog.intercom.com/category/podcast/ Y-Combinator Podcast >> https://blog.ycombinator.com/category/podcast/ The Tim Ferris Show >> https://tim.blog/podcast/ Exponent Podcast >> http://exponent.fm/ Follow Ed on Twitter >> twitter.com/Mr_Ed The Growth Hub >> www.advanceb2b.com/thegrowthhub Advance B2B >> www.advanceb2b.com The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Edward on Twitter >> twitter.com/NordicEdward