TechCheck Hollywood’s high-stakes AI moment 8/18/25
Aug 18, 2025
The upcoming AI film festival by Runway and IMAX showcases Hollywood's complex bond with artificial intelligence. The discussion dives into how AI can enhance film production while raising concerns among writers and actors about job security. Experts weigh in on striking a balance between creativity and technology. As the industry navigates this high-stakes moment, the implications for the future of filmmaking are both exciting and daunting.
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AI VFX Move From Lab To Theater
- Runway's AI tools are already being used to edit and alter film scenes, changing elements like fog or removing cars with prompts.
- IMAX partnered to screen AI-assisted shorts, signaling mainstream theatrical interest in generative VFX.
Studios Are Experimenting To Cut Costs
- Major studios and streamers are already customers or experimenters with Runway and similar startups.
- Shows like Amazon's House of David used AI for dozens of shots to cut budget pressures.
Filmmakers Partner To Build Studio AI
- Stability AI and prominent filmmakers like James Cameron are partnering to build tools for pre- and post-production.
- These partnerships aim to streamline VFX and editing by training specialized models for studios.