In this episode, host Jay Schwedelson discusses the importance of analyzing your competitors and shares tips on how to effectively do so with Stephanie Love from Thryv.

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Best Moments:

(01:00) The importance of analyzing competitors and how to do it

(01:43) Three places to research competitors: website, social media accounts, and Google search

(04:11) Using AI tool Gemini to analyze competitors' websites and create a graphical comparison

(06:12) Competing on awesome customer experience rather than price

(06:46) Secret shopping competitors to identify areas for improvement

(07:55) Potential for finding partnership opportunities through competitor research

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Guest Bio:

Stephanie Love is a representative from Thryv, a company that provides software and services to help small businesses succeed.

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