Business Daily Is X still good for brands?
7 snips
Jan 28, 2025 The conversation kicks off with FC St Pauli leading the charge by quitting X due to concerns over racism. Brands are reevaluating their presence and advertising spend on the platform amidst rising competitors like Blue Sky. Despite controversies, some argue X still offers crucial customer service engagement. The decline of X raises questions about brand trust and the need for significant changes to attract marketers. This shift highlights the evolving landscape of social media and its impact on brand communication.
AI Snips
Chapters
Transcript
Episode notes
St. Pauli Leaves X
- FC St. Pauli left X due to concerns about racism, anti-semitism, and conspiracy theories.
- The club prioritized its values over its 250,000 followers on the platform.
X's Declining Relevance
- X's relevance has declined for brands due to decreased user engagement and opinion leader exodus.
- It's less effective for reaching broad audiences compared to traditional advertising or platforms like Facebook.
Alternative Platforms
- Consider platforms like TikTok and Instagram for broader reach, especially for younger audiences.
- X may be suitable for specific demographics, such as political or sports audiences.