Alex Trup is the co-founder of Rolo Secure Chat, a new messaging app focused on privacy and security, with the chats being End-to-End Encrypted (E2EE) by BlackBerry.
In this episode, we discuss the importance of customer-first digital marketing and its different elements and approaches. We talk about dark UX patterns, targeted advertising and its evolution, globalization and multinational marketing, and the growing role of data. Alex also presents how Rolo is changing the game, as well as some more privacy-focused analytics platforms.
Links & mentions:
Agile Digital Transformation