The Sevan Podcast CrossFit Sells in 90 Days
Nov 14, 2025
In this engaging conversation, Ben (Spin), a savvy industry researcher, dives into the swirling rumors surrounding a potential CrossFit sale. He dissects a dubious Reddit post and explores celebrity endorsements that often fail to sway fitness metrics. The duo also discusses whether CrossFit could pivot to a healthcare hub and evaluates the alleged buyers, Wade Debner and Mark Mastroff. As they unravel the mystery, they question the credibility of claims and speculate on motivations behind possible leaks. Expect insight, analysis, and plenty of intrigue!
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Questionable Viral Press Release
- Early reports claiming a celebrity-driven CrossFit takeover read like AI-written press releases and raised credibility concerns.
- Sevan and Ben treat sensational, vague media claims with immediate skepticism until corroborated by reliable sources.
Berkshire's Valuation Stakes
- Multiple sources reported complex negotiations and valuation disagreements around CrossFit's sale.
- Sevan highlights that Berkshire likely won't accept a heavy loss because they must preserve their books and valuation.
How Buyers Structure Leveraged Deals
- Buyers often structure deals to retain upside while appearing to sell, like keeping equity or earn-outs.
- Ben explains typical private equity leverage and exit strategies used to extract value post-acquisition.