8: Navigating Culture in a Scaling Startup with TaxBit’s VP Brand & Global Communications, Michelle O’Connor

Hiring isn’t cheap, but keeping hold of a wrong hire is infinitely more costly - not just to your finances, but to your company’s all-important culture.

The challenges of a scaling startup are many, and it’s in that challenge that Michelle O’Connor thrives as VP Brand & Global Communications at TaxBit.

In the latest episode of Leaders Unscripted, Michelle takes us through how to maintain the mission & culture through rapid growth, why you should slow down to speed up, and her love of the thrilling startup environment.

This episode covers:

• Michelle’s stellar career trajectory, from receptionist for a badass CMO to becoming a specialist scale-up VP
• Why she’s most fulfilled by the startup setting, and how the environment impacts the employee
• Retaining your culture and mission as a growing brand
• How a culturally ill-fitting employee can tank a team

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