8: Navigating Culture in a Scaling Startup with TaxBit’s VP Brand & Global Communications, Michelle O’Connor
May 16, 2023
auto_awesome
Michelle O'Connor, TaxBit's VP Brand & Global Communications, discusses maintaining culture in a scaling startup, the impact of the startup environment on employees, and the importance of hiring the right fit for the company's culture.
Hiring the right people who are a good culture fit and align with the fast-paced, chaotic environment of a startup is crucial for success.
Effective communication, clear and concise messaging, and prioritizing time as a leader are essential for maintaining quality while moving at a high velocity in a scaling startup.
Deep dives
Navigating Culture as a Company Scales
In this podcast episode, Michelle O'Connor, VP of Brand and Global Communications at TaxBit, shares insights about guiding culture at scaling startups. Michelle discusses the importance of hiring the right people who are a good culture fit and align with the fast-paced, chaotic environment of a startup. She emphasizes the need to interview candidates based on their fit with the team and leader they will be working with. Michelle also highlights the challenges of maintaining quality while moving at a high velocity and stresses the significance of effective communication across departments. Lastly, she offers advice for leaders, such as seeking support from a trusted network and finding a company and leader who believe in and empower you.
Benefits of Being at a Scaling Startup
Michelle shares her experience of being at a company during its scaling phase and the gratifying aspects of this journey. She highlights the excitement and passion that come with working in a fast-growing startup where you have the opportunity to make a significant impact. Michelle also discusses the thrill of working in an environment with no guardrails, rapid learning, and the satisfaction of taking something new and watching it grow. Additionally, she underlines the importance of navigating chaos and how it can drive action and growth for individuals who thrive in this kind of environment.
Challenges of Scaling Startups
Michelle addresses the challenges she has faced as a leader in a scaling startup. She emphasizes the difficulty of maintaining quality while moving at a high velocity. Michelle highlights the importance of effective communication and the need to slow down to ensure clear and concise messaging. Furthermore, she discusses her journey of transitioning from being involved in every meeting to prioritizing her time and being more engaged as a leader. Michelle also reflects on the challenge of building relationships outside of the direct team as the company grows and the significance of addressing cultural challenges when certain hires do not fit the culture.
Guiding Culture During Rapid Scale
Michelle provides advice for leaders on guiding culture during periods of rapid scale. She recommends building a network of peers and industry professionals who can provide guidance and different perspectives. Michelle emphasizes the importance of finding a company and leader who support, empower, and believe in you as a leader. She also stresses the need to align values and principles with the team's culture, ensuring that teamwork, collaboration, and recognition of collective effort are paramount. Lastly, Michelle highlights the significance of listening to intuition, both in the hiring process and when making decisions related to culture and team dynamics.
Hiring isn’t cheap, but keeping hold of a wrong hire is infinitely more costly - not just to your finances, but to your company’s all-important culture.
The challenges of a scaling startup are many, and it’s in that challenge that Michelle O’Connor thrives as VP Brand & Global Communications at TaxBit.
In the latest episode of Leaders Unscripted, Michelle takes us through how to maintain the mission & culture through rapid growth, why you should slow down to speed up, and her love of the thrilling startup environment.
This episode covers:
Michelle’s stellar career trajectory, from receptionist for a badass CMO to becoming a specialist scale-up VP
Why she’s most fulfilled by the startup setting, and how the environment impacts the employee
Retaining your culture and mission as a growing brand
How a culturally ill-fitting employee can tank a team