Gateless | Business & Self Growth Podcast

Passion-Driven: Lessons in Life, Business and Social Media with Christine Rubin

Feb 8, 2024

Christine Rubin, an entrepreneur who moved from South Africa to the US, shares her journey of starting out in the corporate world while freelancing on the side, and eventually launching her own business. She also discusses the challenges she faced in introducing her culture to others. Christine highlights the importance of mental and physical healing after a setback, as well as the experience of growing your business and bringing on new team members. She emphasizes finding individuals passionate about your industry. Other topics include building a social media management business, doing groundwork for success, growing up in a different culture, and hiring influencers overseas for corporate clients.

57:47

Episode guests

Christine Rubin

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Episode notes

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Quick takeaways

Christine Rubin's background as an outsider has influenced her motivations in life and business.

Finding passionate team members is crucial for the success of a business.

Christine learned the importance of perseverance and adaptability in navigating setbacks as an entrepreneur.

Deep dives

Christine's Journey and Motivation

Christine Rubin, the founder of Moi Social, shares her experience of immigrating to the US from South Africa and discusses how her background as an outsider has influenced her motivations in life and business. She opens up about her passion for social media marketing, content creation, and influencer marketing, and explains how her desire to create a balanced lifestyle for herself and be present for her future family drives her entrepreneurial journey.

Introduction

2min

Building a Social Media Management Business

9min

The Importance of Doing Groundwork

9min

Growing Up in a Different Culture and Feeling Like an Outsider

8min

Building a Team for Your Company

11min

The Importance of Building a Passionate Team

4min

Hiring Influencers Overseas

6min

Reflections on Healing and Self-Evaluation

3min

Learning to Move On

5min

Join Kara as she sits down with Christine Rubin of Mooi Social. In this episode, Christine shares her story of how she moved from South Africa to the United States as a kid. She opens up about the challenges she encountered while introducing her culture to others and how these experiences have shaped her.

Christine also shares her journey as an entrepreneur, starting out in the corporate world while freelancing on the side, and eventually launching her own business. Shortly after launching Mooi Social, Christine faced an unexpected setback when she broke her arm. She openly shares the challenges this caused and highlights the importance of the mental and physical healing that she had to prioritize.

She openly discusses the experience of growing your business and bringing on new team members. She emphasizes finding individuals who are passionate about your industry, because new skills can be taught.

Resources:
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