Max Branzburg is the Head of Consumer Product at Coinbase, one of the most important companies in the crypto ecosystem. In this episode, we dive into how Coinbase is building the future of finance — from expanding bitcoin access to launching innovative products that bridge crypto and traditional markets. Max breaks down what’s driving Coinbase’s rapid product development, how they’re scaling to millions of users, and why the next wave of financial innovation will come from within crypto.

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Timestamps:

0:00 - Intro
1:59 – Coinbase product expansion & credit card launch
4:47 - Thinking through staking, DeFi lending, & on-chain integration
10:06 - How to borrow against Bitcoin
11:44 - Any potential risks?
15:45 - USDC rewards & yield
17:32 – Tokenization & real-world assets
24:51 – The “Everything Exchange” vision
26:53 - What are some challenges?
28:28 – Future of crypto & finance merging

690. Runar Søgaard - Om tiden i fängelset, det kontroversiella livet & vägen till förlåtelse, Short