Ep. 69 - Building Community: Heather Wendt

Why do some applications have a large following and their revenues soar, while others are struggling with making a sale and are virtually unknown? Or why do you struggle with building internal acceptance for your program?

One reason might be that the former companies were able to build a community that includes not only users (and ends up being a glorified help desk), but also people who are convinced that your program is the best in its market ("superfans" - there is a whole concept around this, but I don't want to go too far here). But now the question is: How do you build such a community?

The guest in this episode is Heather Wendt, the community manager for Gain, Grow, Retain, and she has a lot of experience in customer success and community building. She also worked extensively in the learning field, which is another area to increase adoption in organizations

In this episode of the podcast we are talking about:

• Heather’s background
• How “community” goes hand-in-hand with customer success
• Functions of communities - help, concepts, nerding out, learning/teaching
• Why should an organization stand up a community? How to pitch the idea to senior management?
• Find and involve super users
• Where to find “your people” - examples of good community
• How to stand up and manage a community
• Measuring the success

Heather can be reached via LinkedIn here: https://www.linkedin.com/in/hmwendt/, and her community can be found here: https://gaingrowretain.com/.

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