Jack Neel Podcast He Makes $500M/Year Selling Hoodies on TikTok - Hudson Leogrande
May 23, 2025
Hudson Leogrande, a successful entrepreneur and founder of multimillion-dollar brands like Purely White Deluxe and Comfrt, shares his remarkable journey from high school dropout to e-commerce powerhouse. He discusses innovative digital marketing strategies, especially on TikTok and Snapchat, that challenge conventional approaches to influencer marketing. Hudson dives into the impact of brand relatability and customer engagement on sales while highlighting unique e-commerce tactics. He also shares insights on water quality's effects on beauty, addressing both personal anecdotes and effective marketing solutions.
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Snapchat Growth Breakthrough
- Hudson used Snapchat stories with thousands of creators posting to build Purely White Deluxe from no sales to millions.
- Relying on verified creators posting organically drove hundreds of millions of views monthly before algorithm changes.
Recruit Creators via Creator Networks
- Use creator networks to recruit more influencers by paying them a salary for referrals.
- Personalize outreach messages from trusted creators for authentic engagement and better response.
Balancing Quality and Quantity
- Quality matters for creators, but creatives need both quality and quantity to succeed.
- Training creators on hooks, watch time, and calls to action drives consistent, high-performing content.
