The Smart Passive Income Online Business and Blogging Podcast

SPI 835: Turn Your Expertise Into Content That Pops with Chris Lysy

38 snips
Nov 6, 2024
Chris Lysy, an independent consultant, entrepreneur, cartoonist, and social science researcher, shares his unique approach to creating impactful content. He emphasizes the importance of using humor and cartoons to resonate with audiences in technical niches. Chris reveals his unusual social media strategy and tips for pricing services effectively. He discusses the balance of data visualization with engaging storytelling to attract high-paying clients, while also highlighting common pitfalls for consultants. His journey showcases creativity's power in building a successful consulting business.
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ANECDOTE

Cartoons to Clients

  • Chris Lysy built an audience by drawing cartoons related to his niche, evaluation.
  • This unexpectedly led to consulting work, as his audience became his client base.
ADVICE

Embrace Imperfection

  • Create authentic, unpolished content to stand out from overly professional visuals.
  • Crude drawings or handwritten captions can feel more personal and relatable.
ADVICE

Data Storytelling

  • Capture attention online by connecting with your audience's needs and struggles.
  • Use visuals and data storytelling to enhance engagement and make information stickier.
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