The Smart Passive Income Online Business and Blogging Podcast

SPI 835: Turn Your Expertise Into Content That Pops with Chris Lysy

Nov 6, 2024

Chris Lysy, an independent consultant, entrepreneur, cartoonist, and social science researcher, shares his unique approach to creating impactful content. He emphasizes the importance of using humor and cartoons to resonate with audiences in technical niches. Chris reveals his unusual social media strategy and tips for pricing services effectively. He discusses the balance of data visualization with engaging storytelling to attract high-paying clients, while also highlighting common pitfalls for consultants. His journey showcases creativity's power in building a successful consulting business.

35:34

Episode guests

Chris Lysy

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Quick takeaways

Utilizing relatable cartoons in marketing enhances audience connection and engagement, effectively distinguishing content in a saturated digital landscape.

Focusing on niche consulting services tailored to specific client needs allows for higher earnings and a more sustainable business model.

Deep dives

Future-Proofing Business with NetSuite

Implementing cloud-based enterprise resource planning (ERP) with platforms like NetSuite by Oracle allows businesses to future-proof their operations. This unified business management suite integrates essential functions like accounting, HR, and inventory management into one cohesive system. By utilizing real-time insights and data-driven forecasting, businesses can streamline their decision-making processes, resulting in faster closing of financial records. This level of efficiency empowers companies to focus less on historical data and more on strategic planning for the future.

Empowering Micro-Entrepreneurship through Community and Creativity

02:51

Intro

2min

Harnessing Authenticity Through Cartoon Content

2min

Transforming Data Through Design

18min

Exploring Investment Opportunities and Micro-Entrepreneurship

4min

Mastering Data Visualization and Client Strategies

12min

Empowering Micro-Entrepreneurship through Community and Creativity

3min

#835 Creating content that pops is vital, especially if you're in a technical niche. So how do you leverage unique visuals and smart pricing to get more clients? In this episode, I'm chatting with SPI Pro member Chris Lysy. This is a fascinating look at an entrepreneur, cartoonist, and social science researcher using data and design to craft powerful stories. Listen in because Chris has cracked the code to stand out in his space and attract high-paying clients! So, how do you choose the right platform for your content and create work that resonates with your target audience? Chris gives us an inside look at his unusual social media strategy. His knack for drawing cartoons that highlight the humor and absurdity in his niche is the driving engine behind his impressive consulting business. We dive into that and discuss pricing and packaging your services, and avoiding common traps for consultants. Show notes and more at SmartPassiveIncome.com/session835.

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