Macro & Micro Creative Strategy: Deep-Diving Into Customer Insights

Ever feel like your creative strategy is just guessing and hoping?

In this episode of #MarketingMindset, Sarah Levinger, founder of Tether Insights, and I reveal how we blend macro-trend analysis with micro-level customer data to craft creative strategies that actually move the needle.

From real-time social listening to competitor research, we walk through a live audit—showing you how to identify hidden opportunities and transform them into tangible results.

Featuring:

• How to merge brand & performance goals for maximum impact
• Building a quarterly plan around seasonality, holidays, and your buyers’ changing needs
• Why “one-size-fits-all” creative is dead—and how to segment effectively
• The power of emotional and psychographic data in modern marketing

Whether you’re a brand or an agency, this deep-dive will help you uncover the real reasons your customers convert—and keep them coming back.

Follow Colby on LinkedIn: ⁠https://www.linkedin.com/in/colby-flood/⁠

Follow Colby on Twitter: ⁠https://twitter.com/Colby__Flood⁠

Visit our Agency website: ⁠www.brighterclick.com

⁠Learn more about our creative strategy software: ⁠https://www.dataally.ai/