The rise of micro trends in cyberculture

We dive into the new frontier of fashion in digital worlds and gaming. 

We are speaking with Hedvig Moberg and Patricia Aliaga DeVall, founders of digital agency Phany.

In this episode, we talk about:

• How Roblox has inspired a new generation of fashion consumers
• Why brands should pay attention to this growing cyberculture
• How to navigate micro trends in gaming and social media
• And we go behind the scenes of Hedvig and Patricia’s recent fashion story for Scandinavian MIND, inspired by the Roblox game Dressed to Impress. 

Host: 

Konrad Olsson, Editor-in-chief 

Erik Olofsson Haavikko, Creative Director

Scandinavian MIND

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech. 

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