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What Next TBD: Apple Goes Intelligent
Jun 14, 2024
Tech reporter Gerrit De Vynck discusses Apple's foray into artificial intelligence, exploring the impact on user experience, partnerships with OpenAI, and challenges in building generative AI products while maintaining privacy. The episode also highlights the benefits of the Apple Card and Progressive insurance's AI tools.
24:43
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Quick takeaways
- Apple's integration of AI reflects a shift towards enhancing user experience in consumer products.
- Tech giants integrating AI raise concerns about privacy and data usage in consumer technology.
Deep dives
Apple's Embrace of AI in Their Products
Apple recent announcement of incorporating Apple Intelligence, a personal intelligence system, into its products like iPhones, iPads, and Macs marks a significant shift towards embracing AI technology. This move reflects a departure from Apple's previous cautious approach towards AI and a step towards integrating AI into everyday products to enhance user experience.
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