And The Writer Is...with Ross Golan Ep. 208: Edgar Barrera | The Max Martin of Latin Music
Apr 28, 2025
Join Edgar Barrera, a Latin music powerhouse with 26 Grammy wins, as he shares his journey from the Texas-Mexico border to global stardom. He discusses breaking traditional barriers in Latin music, emphasizing the fusion of cultural roots with modern sounds. Barrera highlights his experiences working with superstars like Shakira and Maluma, and the importance of teaching new writers about music ownership. He further reflects on patience over virality and the significant role of humility and respect in the industry.
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Transcript
Episode notes
Advice on Publishing Deals
- Do not blindly sign publishing deals; build your own publishing company.
- Negotiate co-publishing deals with majors to maintain control and protect your rights.
Teaching Writers to Own Publishing
- Edgar Barrera teaches writers to own their publishing and build their own companies.
- He avoids having writers sign away rights and instead creates co-publishing deals for safety.
Chance Meeting with Maluma
- Edgar met Maluma by chance when working as an intern in Miami.
- Their chemistry led to breakout hits and tours, propelling Edgar's career forward.