Uncanny Valley | WIRED WIRED Roundup: Protest Frogs, Google Bedbugs, AI Psychosis
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Oct 24, 2025 Join Louise Matsakis, Senior Business Editor at WIRED, as she dives into fascinating tech insights! Discover how SEO is evolving with AI chatbots this holiday season and why frogs became a quirky symbol of protest. Learn about alarming FTC complaints against ChatGPT, with users citing issues like AI psychosis. Matsakis highlights the implications of chatbots reinforcing delusions while advocating for more clinical research on AI-related harm. It's a wild ride through technology's latest quirks and challenges!
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Search Is Shifting From SEO To GEO
- Generative Engine Optimization (GEO) is emerging as the next iteration of SEO as chatbots drive shopping discovery.
- Brands must shift from brand storytelling to explicit, usable product details so chatbots can surface them.
Optimize Product Pages For Chatbots
- List clear, specific uses and features of products to help chatbots surface them in responses.
- Prefer concise bulleted benefits over long brand narratives to appear in AI-generated shopping answers.
FTC Blog Removals Raise Transparency Concerns
- The FTC removed several AI-related blog posts published under Lina Khan, raising transparency concerns.
- Deleting these posts confuses businesses about the agency's stance and historical record on AI policy.