Solutions with Henry Blodget Business Insider Embraced AI. How’s It Going?
Nov 24, 2025
Jamie Heller, Editor-in-chief of Business Insider and former Wall Street Journal journalist, discusses the publication's groundbreaking embrace of AI. They explore how AI is used for drafting articles, emphasizing a cautious yet innovative approach. Heller talks about the essential skills that AI can't replicate, such as in-person reporting and sourcing. The conversation highlights the vibrant future of journalism, with a growing demand for talented writers and the significance of original reporting in an AI-dominated landscape.
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Experiment Systematically With AI
- Embrace AI with curiosity but avoid boosterism and blind adoption.
- Test specific tasks scientifically and abandon approaches that don't work.
Listen To Concerns, Don’t Dismiss Fear
- Leadership should listen to staff fears about AI and take concerns seriously.
- Decisions will not please everyone, but open dialogue builds trust during change.
Create Cross-Functional AI Teams
- Build a cross-functional AI team with reporters, strategy leads, and AI specialists.
- Run open sprints where anyone can test ideas and report results back to the newsroom.