How Liselot Built A Beer and Brewery Tour, the Story Behind BeerSecret

Liselot Caura reveals how she took her brewery tour business BeerSecret from a side hustle to a full-time business and outlines some of the challenges she faced.

Liselot joins us today to share the story behind BeerSecret. She describes her beginnings in the brewery industry and reveals what led her to switch from sales and promotion in breweries to leading beer tastings and tours.

She discusses how long it took her to take BeerSecret from a side hustle to a full-time business and outlines the challenges and lessons she learned along the way.

Liselot also provides advice on building relationships with bars and breweries as a food tour operator and underscores the value of knowing your customers.