SportsPro editor-at-large Eoin Connolly and print editor Michael Long discuss a big week in Olympic circles, with Milan-Cortina awarded the 2026 Winter Games, a new Olympic House inaugurated in Lausanne, a unique deal signed with Coca-Cola and Mengniu for a reported US$3 billion, and more besides.
Then, with the Championships at Wimbledon a few days away, the AELTC's James Ralley and Alexandra Willis explain how the most prestigious tournament in tennis stays relevant in the global 21st century media landscape, from new content plans to the inaugural edition of Wimbledon Rematch, an immersive theatrical experience taking fans back to 1980.
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