The Focus on Abortion Rights

Vice President Kamala Harris emphasized abortion rights during her campaign, aiming to energize voters who were outraged by the rollback of reproductive freedoms. The campaign invested heavily in advertisements across swing states, highlighting personal stories to illustrate the impact of the loss of rights. One notable ad featured Hadley Duvall, who shared her traumatic experience regarding abortion at a young age due to abuse, criticizing former President Trump's role in overturning Roe v. Wade. This strategy aimed to connect with voters emotionally and bolster support for Democrats, presenting abortion access as a fundamental issue that needed restoration.