#29, Warren Ratliff, AdaptX

Joe Shonkwiler is joined by Warren Ratliff, CEO and co-founder of AdaptX, a company that enables providers to transform treatments and workflows by adaptively managing performance. Warren discusses why he doesn’t want to create super users among his provider customers, how he thinks about building momentum with customers during long sales cycles, and when focusing on positive deviants can be a powerful adoption driver. Learn more about AdaptX (https://www.adaptx.com/). You can also learn about healthcare and life science startups on AWS (https://aws.amazon.com/startups/ or https://aws.amazon.com/health/)