Became a Master of the Close: https://masteroftheclose.com

In this episode of The Ryan Hanley Show, Bradley Flowers, founder, and president of Portal Insurance and the co-host of the Insurance Guys Podcast sits down with Ryan Hanley in Cleveland, Ohio in front of an audience of over 150 people for a live recording of the podcast. In this conversation, they dive deep into culture, hiring, and the marketing strategies producing exponential results in 2022. Don’t miss this one-of-a-kind conversation.

Episode Highlights:

Ryan introduces this special live episode with guest, Bradley Flowers. (1:35)
Bradley shares that looking for opportunities not only within your agency but outside of your agency is a way to stand out. (11:13)
Bradley shares that they have an unlimited time off policy in the company so long as they are able to deliver results. (18:13)
Bradley explains that culture is not something you accomplish, it's a living, breathing thing that you're constantly working on. (20:37)
Bradley explains how managing people can be changed by understanding the average millennial. (26:56)
Bradley shares the story of the first employee he had to fire and what he learned from it. (29:57)
Bradley talks about having a great working relationship with your VA’s. (36:05)
Bradley talks about the opportunity that they have with cross-selling at the moment. (38:06)
Bradley explains that every single client goes through the same process, through automated texts and emails. (43:13)
Bradley shares what their emails and text messages are composed of and how it subliminally tells people the purpose of their message. (45:25)
Bradley explains why text messages are still important in communication nowadays. (47:23)

Key Quotes:

"It's harder now than when I started. There definitely were some things that were hard when we were scratching that are not hard now. But there are some things that were easy when we started that are hard now." - Bradley Flowers
"We are not perfect at culture. That's like the first thing out of my mouth. And it's not something you accomplish. It's a living, breathing thing that you're constantly working on." - Bradley Flowers
"Combined with the average employee now staying at a job for four years and eight months, the average millennial stays at a job for three years and six months, and Gen Z is like two years and eight months. I think of your approach managing people with those few things in mind, it kind of changes the way that you manage." - Bradley Flowers

Resources Mentioned:

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