Ever feel stuck trying to juggle everything at once and getting nowhere fast? That was the whole focus of today’s solo episode, and honestly, something I’ve battled myself. I kicked things off by exploring why “just in time” learning can save you from drowning in information overload. Most of us try to collect anything and everything, but our brains aren't built for that. Instead, I walked through my own experience writing a new book and the trap of skipping ahead to shiny distractions, like ISBN numbers and formatting, before even finishing the draft.

What hit home for me was remembering the lesson from my first marketing mentor, Armand Morin: always figure out your Next Logical Step. It sounds ridiculously simple, but it’s huge.

Here was Armand’s example: If you want 10,000 website visitors, you need a website first. So many people will focus on the traffic when they don't even have a website yet. It just doesn't make sense.

Focus on the thing right in front of you… then move on.

Here are some practical takeaways from the episode:

Don’t get caught up in busywork. Separating what matters from the noise is key.
Write down every “to do,” but only work on one at a time.
Put distractions (like future steps you don't need yet) in a document and close it until you're ready.
Next Logical Step: ask yourself, “What’s the ONE thing I need to finish right now?”
Ultra focus beats information overload every single time.

I’m not immune to getting distracted myself. We’re all prone to chasing what's next. Training yourself to zero in on one step is a skill anyone can learn. Save the rest for later, and you’ll make more progress without the anxiety.

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If you’re tired of prospects ghosting you after your first conversation, grab my FREE 5-day email course at https://thefollowupfix.net/ and learn the five relationship-killing mistakes that are costing you sales (and how to fix them without being pushy).

Let’s keep it simple, focused, and moving forward.

BONUS: Interview with Amber Benson (Buffy the Vampire Slayer)