EA Forum Podcast (Curated & popular) “The Protein Problem” by LewisBollard
6 snips
Nov 23, 2025 
Lewis Bollard, an expert on food systems and author of 'The Protein Problem,' dives into the soaring global demand for protein, particularly among younger consumers. He reveals that a staggering two-thirds of US protein comes from animal sources, with growing concerns about animal welfare. Bollard presents three policy responses to address protein consumption, discusses the stigmas surrounding plant proteins, and emphasizes the need for less cruel animal options. His insights challenge listeners to rethink protein's impact on both diets and ethics.
AI Snips
Chapters
Transcript
Episode notes
Global Protein Craze Among Young People
- Protein demand is surging globally, especially among Gen Z and young people, driving higher consumption of animal protein.
- This craze persists despite dietary guidelines suggesting most Americans already eat enough protein.
Guidelines Versus Influencers
- Official guidelines recommend ~0.8 g/kg daily, but influencers push much higher intakes like 2.2 g/kg.
- A 2000–2024 review found little evidence to update the guidelines, leaving recommended ranges near 0.7–1 g/kg.
Plant Protein Hit Limits
- Plant protein sales initially surged then stalled as consumers reacted against ultra-processed foods.
- Whole-plant proteins are less protein-dense, making them less attractive to protein-maximizers.
