Story Coach Lisa Bloom is the go-to expert on business storytelling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.
In each episode of Once Upon a Business, Lisa reads a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, a tiny tale of nine sentences can encompass worlds.
“We're able to move forward when we are accountable to ourselves, to the work and to those that we serve.”
“As we drive forward with our passion, our unending ideas and initiatives, we can become blind and be led by madness.” – Lisa Bloom
Following a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business, Story Coach, supporting corporates, entrepreneurs, and coaches with speaking mastery, leadership capability, and marketing impact. Lisa is the author of The Story Advantage and Cinderella and the Coach.
Lisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.
Resources or websites mentioned in this episode:
- Mirasee
- The Story-coach
- Lisa Bloom’s book - The Story Advantage
Credits:
- Host – Lisa Bloom
- Producer – Cynthia Lamb
- Executive producer – Danny Iny
- Assembled by – Geoff Govertsen
- Audio Post Supervisor: Evan Miles, Christopher Martin
- Audio Post Production by Post Office Sound
- Music soundscape: Chad Michael Snavely
If you don't want to miss future episodes of Once Upon a Business, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.
Music credits:
• Track Title: Emeralds
Artist Name(s): Hale
Writer Name: Cory Hale Williams
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Places in Dreams
Artist Name(s): Alsever Lake
Writer Name: Adrian Dominic Walther
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Friends and Lovers
Artist Name(s): Cast of Characters
Writer Name: Dustin Ransom
Publisher Name: A SOUNDSTRIPE PRODUCTION
• Track Title: Lifeline
Artist Name(s): Pete Stewart
Writer Name: Pete Stewart
Publisher Name: A SOUNDSTRIPE PRODUCTION
Episode transcript: Passion or Madness? Coming soon.
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