Never Post Practical Magic: A Witch’s Guide to Etsy Witches
Oct 22, 2025
Mahigan St. Pierre, a practicing witch and founder of Kitchen Toad, dives into the complex world of online witchcraft. They discuss the motivations behind purchasing spells on Etsy, from desperation to performance, and critique how the platform can make witchcraft feel impersonal. Mahigan shares insights on building thoughtful client relationships and the unexpected burdens of being a public witch. Alex Frampton joins the conversation, sharing how online communities shape witch identities, offering a sense of belonging for marginalized individuals.
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Witchcraft As Self-Definition And Service
- Witches define themselves and their practices rather than following a single doctrine.
- Witchcraft blends spiritual work with community roles like healer, priest, and intercessor.
A Personal, Private Witchcraft Practice
- Georgia describes her lifelong, private engagement with occult practices like birth charts and tarot.
- She contrasts private practices with a commercialized market where spellwork is sold online.
Marketplace Flattening Of Spiritual Services
- Finding a witch online is now as easy as searching a marketplace like Etsy.
- Platforms flatten complex spiritual services into purchasable entertainment listings and product images.