LTB Podcast LTBP #123 - Jon Goodman: Marketing & Generating a Second Stream of Income as a Trainer
Aug 15, 2018
57:05
In this episode, Stuart welcomes on Jon Goodman. Jonathan Goodman is the creator of the largest collaborative blog for personal trainers, the Personal Trainer Development Center (thePTDC) and the founder of the world's first certification for online trainers, the Online Trainer Academy. He’s the author of 7 books including Ignite the Fire, Viralnomics, and the seminal textbook on online personal training. Jon has been featured in Men's Health, Forbes, Entrepreneur, and many more.
Topics Covered: -- When Jon started as a Personal Trainer. -- How he had the confidence to go about writing a book during the early stages of his career. -- Does he think it's harder to be a trainer nowadays back than when he started. -- Why a huge part of marketing has to be around helping people feel like they can achieve. -- How we can sell consistency and adherence. -- Why he stopped training clients. -- What his message to a trainer who is questioning what they are doing long-term.