The GTMnow Podcast

How to Write Sales Emails That Stand Out

May 17, 2023
Will Allred, co-founder and COO of Lavender, shares his expertise in writing standout sales emails. He emphasizes that personalization trumps generic templates for engaging prospects. The conversation dives into leveraging AI tools like ChatGPT to enhance outreach strategies and crafting emails that truly resonate. Will highlights the significance of clear messaging with brevity and authenticity. Plus, he reveals how tailored postscripts can boost response rates by 35%. This insightful discussion is a goldmine for sales professionals!
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