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The GTM Podcast
How to Write Sales Emails That Stand Out
May 17, 2023
Will Allred, co-founder and COO of Lavender, shares his expertise in writing standout sales emails. He emphasizes that personalization trumps generic templates for engaging prospects. The conversation dives into leveraging AI tools like ChatGPT to enhance outreach strategies and crafting emails that truly resonate. Will highlights the significance of clear messaging with brevity and authenticity. Plus, he reveals how tailored postscripts can boost response rates by 35%. This insightful discussion is a goldmine for sales professionals!
47:52
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Quick takeaways
- Effective sales emails must be concise and impactful, ideally within 40 words, to capture recipients' limited attention spans.
- Personalized emails that include tailored insights significantly boost response rates, highlighting the importance of researching the audience before outreach.
Deep dives
Short and Impactful Messaging
Effective email communication must be concise, as recipients typically spend only about 10 seconds reading a single message. This limited attention span translates to around 40 words for the average recipient, while many cold emails contain 125 to 150 words. As a result, the majority of content is often overlooked, making it crucial to focus on clear, impactful messaging that aligns with this short reading window. By understanding and adapting to this behavior, sellers can improve their email strategies to capture attention quickly.
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