240. The Importance of Pursuing Awards in the Agency World, with Kurt Kleidon

Intro

Today, we’ve invited Kurt Kleidon to discuss the significance of celebrating creativity and participating in award cycles within the marketing industry. He explores the value of pursuing awards, the cynicism surrounding them, and their overall impact on agencies. Kurt also shares his experience with the Addy Awards and sheds light on the effort and time involved in pursuing such awards. 

 

What you will learn in this episode: 

 

• What marketing agency awards are and why they are important.

• How to actively pursue agency awards to improve industry recognition. 

• The benefits of attaining awards within the marketing industry. 

• How to celebrate your work achievements and creativity, even when you don’t win.

• How the resources produced for award submissions can be repurposed effectively.  

 

Bio

 

Kurt Kleidon is the President of Kleidon & Associates, a marketing communication agency in Akron, Ohio. Kurt has more than 15 years of experience in marketing, communications, and branding. He was the founding editor of Akron Life magazine and has also served as a college professor.

 

In his professional capacity, Kurt focuses on marketing strategy and helping his clients find the right balance between digital opportunities and traditional marketing effort. With a background in storytelling, he truly enjoys developing new ways to convey a message within all the possibilities that are possible in social media and digital marketing.

 

As the host of his own podcast, Three for Three, Kurt interviews business owners on tips and tricks that have helped them build a successful business.

 

Kurt is avid in his volunteer work in the Akron area and has a passion for helping organizations that aim to improve the lives of children. He currently serves on the board of Summit Artspace and the Akron PRSA chapter. He is also a published writer and photographer with more than 100 articles and photos that have appeared in print in various magazines and journals.

Resources:

 

• Website: www.kleidon.com

• Facebook Business: https://www.facebook.com/KleidonandAssociates

• LinkedIn Business: https://www.linkedin.com/company/214248/admin/feed/posts/

• Twitter: https: //twitter.com/kleidon