In this episode of Small Business Quick Wins, host Jay Schwedelson provides tips on how to write effective email subject lines that WIN you business!
He shares specific techniques based on data from over 15 MILLION subject lines analyzed, explaining that strong subject lines dramatically increase open rates. You'll learn simple but impactful tactics to implement in your own email campaigns!
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Best Moments:
(02:54) The first few characters of a subject line are most important for capturing attention
(03:13) Starting subject lines with a number like "The 5 things..." lifts open rates 20%
(03:36) Capitalizing the first 1-2 words grabs ATTENTION in crowded inboxes
(04:26) Using an emoji as the first character boosts open rates by up to 25%
(05:32) Turning subject lines into questions increases opens over 30%
(07:45) Ending subject lines with ellipses ("...") creates suspense and lifts opens 30%
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Small Business Quick WINS w/ Jay Schwedelson l Presented By Thryv