#642: Managing 5 loyalty programmes into a new era of hyper personalisation in India: Arvind Fashions Ltd.

Arvind Fashions Ltd is a USD 500 m turnover fashion business, which has been in existence for over 30 years. Its loyalty base boasts over 10 million customers across its five different loyalty programmes. 

Tanya Alexander is AVP loyalty and Operations at Arvind Fashions Ltd and shares her challenges of operating five+ loyalty programmes, using customer-relevant channels and how she sees the role of AI driving faster hyper personalisation to better serve the Indian fashion market.

Hosted by Amanda Cromhout

Show Notes :

1) Tanya Alexander 

2) Arvind Fashions Ltd

3) The Ken

4) Forrester Research

5) Mckinsey Insights