Topics Covered:

Why “go find the source” is a crucial product mindset
The danger of relying on second- or third-hand takes
Real examples: OKRs, Jobs to Be Done, North Star Metric, Opportunity Solution Trees
How to identify reputable sources—and red flags to watch for
Tips for curating your own learning journey (books, blogs, podcasts)
How social media can distort ideas (even when people have good intentions)

Key Takeaways:

Primary > Secondary: Always seek out original thinkers or practitioners, not just content repackagers.
Go deeper than LinkedIn tiles: Good frameworks get diluted when simplified for social media. Go back to the original articles, books, or talks.
Read with range: Challenge yourself to find three different sources—especially with diverse backgrounds or perspectives.
Don’t trust content without citations: Like in academia, a lack of references is a red flag.
Practitioner voices matter: Look for people sharing what they’re actually doing, not just what “should” be done.

Resources & Links:

Mentioned in the episode:

Some of Teresa and Petra’s favorite original sources:

Dr Morgan Edwards