Marketing Powerups

Sandy Mangat’s AMA Community Strategy That Fueled Pocus’ Marketing Flywheel

May 5, 2023

35:38

Community-Led Growth is all the hype recently. But if you look at most companies’ communities, what you hear is "crickets."

But, if you look at Pocus’ Product-Led Sales community, you can see members welcoming each other, responding to each other questions, and lifting everybody up.

The secret? It’s their AMAs series where experts from Clearbit, OpenView, and Notion have come to answer any questions, which has been so central to their marketing flywheel and community growth.

Today, Sandy Mangat, Head of Marketing at Pocus, discusses the Pocus’ AMA community strategy in detail.

In this Marketing Powerups episode, you’ll learn:

How Pocus’ AMA series fuel its marketing flywheel.
How building a network of mentors and advisors accelerated Sandy’s career.
How Sandy repurposes the AMA recordings into articles and podcast episodes.
How Sandy identifies product evangelists through their community.

🎉 About Sandy Mangat

Sandy Mangat is the Head of Growth Marketing at Pocus, where she is responsible for developing and executing the company's growth strategy. With almost a decade of experience in marketing, Sandy is a seasoned expert in community-led growth and content marketing. She has helped Pocus to establish itself as a thought leader in the product-led sales space through its AMA series and other community initiatives.

🕰️ Timestamps and transcript

[00:00:00] Boosting Community Engagement with AMA Series: A Case Study of Pocus
[00:01:04] Building a Community to Solve Product-Led Sales Questions
[00:05:24] Building Engaging Product-Led Communities
[00:10:53] 42 Agency - My Number One Recommended Agency
[00:11:40] How Community is a Central Part of the Marketing Flywheel
[00:17:11] How a Strong Community Drives Content Strategy
[00:21:09] Unlocking Revenue Through AMAs and Community
[00:24:13] Accelerating Your Marketing Career with Key Strategies
[00:28:55] Pocus: Building a Best-in-Class Community and the Next Generation of Product-Led Sales

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