The Hard Part with Evan McCann Lisa Mattam from Sahajan
Lisa Mattam is the Founder and CEO of Sahajan. Sahajan blends the power of Ayurveda, an integral part of Lisa's South Indian heritage, with clinical science to create clean skincare products.
In this episode, we discuss...
- What "clean beauty" means
- How to start a skincare brand from ideation, manufacturing and distribution
- Launching with one product versus launching a collection on day one
- Their three-year 200,000 hotel room global deal with JW Marriott for the Ritz-Carlton, Marriott, St. Regis, and W Hotels properties and why these partnerships are so powerful
- Marketing strategy from micro-influencers to large publishers like Elle
- Designing a pricing strategy
- Post-purchase customer experience and how to design that
- Going from 8 years of bootstrapping to raising a round and how that changes things
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