The Heart of Healthcare | A Digital Health Podcast

The Flywheel Holding Women’s Health Back | Rock Health CEO Katie Drasser & Tia Founding CEO Carolyn Witte

11 snips
May 12, 2025
Join Katie Drasser, CEO of Rock Health, and Carolyn Witte, Founding CEO of Tia, as they dive into the challenges facing women's health innovation. They discuss why women, despite making the majority of healthcare decisions, remain sidelined in tech development. Discover the barriers to funding for women's health startups, the need for personalized solutions, and the importance of considering women's unique health needs throughout their lives. This engaging conversation sheds light on how to revolutionize women's health for better outcomes.
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INSIGHT

Women as Super Users of Digital Health

  • Women are the biggest healthcare users but digital health adoption numbers among women could be higher.
  • Current digital health products often benchmark women against men, which may not reflect women's true potential as super users.
INSIGHT

Women Want Integrated Care

  • Women want virtual care that complements their in-person care experience and connects to their real-world journey.
  • Women’s digital health needs vary by life stage, requiring products tailored for different ages and conditions.
INSIGHT

Design for the Margins Pays

  • Black women are among the highest adopters of digital health, seeking more tailored care than available locally.
  • Designing for marginalized groups is a business opportunity to meet unmet needs with precise solutions.
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