PRODUCTEA with Leah, Growth & Senior Leadership 106: Evie Brockwell - Burnout, Boundaries & Breaking the Hustle Cycle
13 snips
May 11, 2025 
Evie Brockwell, a product consultant and burnout expert, discusses the alarming burnout rates in product management. She highlights the pitfalls of toxic sprint culture and the importance of setting strict boundaries, including saying 'No' and utilizing tools like app blockers. Evie shares ADHD strategies for productivity and emphasizes that burnout affects all genders, revealing how the 'hustle' mentality is detrimental. Lastly, she compares burnout to a product issue, suggesting that treating it like churn could revolutionize workplace wellness.
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Burnout Roots in Culture and Drive
- Burnout in product management arises from both personal drive and organizational chaos.
- The culture of "move fast and break things" isn't sustainable and leads to nearly universal burnout.
Reduce Work and Manage Triggers
- Reduce unnecessary work by pushing back on unimportant tasks.
- Be aware of triggers like late messages or uncomfortable interactions and address them to lower stress.
Communicate Boundaries With Managers
- Have open conversations with your manager about stress and triggers.
- Set clear, mutually agreed boundaries like no late-night message replies.