Arlo Parks - "Softly," a 2022 single on Transgressive.
This week's Song of the Day were selected by KEXP DJ Kevin Cole, host of Drive Time, in honor of International Women's Month. Re-listen to our kick-off day of programming, and explore articles and live sessions from some of our favorite female artists here.
Last year, Arlo Parks - the musical nom de plume of Anais Oluwatoyin Estelle Marinho - released her highly anticipated debut record Collapsed in Sunbeams. The intimate, compassionate lyricism combined with earworm pop musicality made the album an instant classic that was a KEXP favorite of 2021.
Parks recently returned with the single “Softly,” which while bubbly and upbeat in tone, is, in reality, a heartbreaking story of a relationship on the verge of cessation.
“‘Softly’ is a song about yearning, about how fragile you feel in the dying days of a relationship when you’re still desperately in love,” the Grammy-nominated singer - who’s up for Best New Artist and Best Alternative Music Album - explained in a statement. “The song is about how it feels to brace yourself before the blow of a break up and reminisce about the days where it all felt luminous.”
The song was released alongside a video by Zhang and Knight that sees a cityscape disintegrate behind Parks. The directorial duo had this to say about the video:
“For us ‘Softly’ explored the idea of wanting something that was once perfect to end in a gentle way, and we wanted to express this using the world surrounding Arlo. We were instinctively drawn to the warm toned, hazy nostalgia of the 1960s, as we loved the idea of something universally romantic being slowly stripped away throughout the film. We based the colors of the bricks, trims and doors on mid-century painting in order to bake this romanticism into everything. The production itself was a huge challenge, as everything was captured in-camera with each piece of the set built on wheels operated by several production crew. However, we knew it was all worth it when we saw the skyscrapers dancing around Arlo for the first time.”
Arlo Parks will be in Seattle on Wednesday, March 23rd to play the Paramount supporting Clairo. The 64th Annual Grammy Awards ceremony will be held on Sunday, April 3rd. Watch the video for “Softly” at the link below.
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