7 Key Systems To Go From The Freelancer Trap To A 7-Figure Autopilot Agency With Alex Schlinsky

If you want to grow your agency you need to get out of the 'freelancer mindset' of doing everything yourself and figure out how to grow consistently. 

But that can be easier said than done!

So in today’s podcast, I am joined by Alex Schlinksy to discuss the 7 key systems you need to put in place to go from the freelancer trap to building a 7-figure agency.

Time Stamp

[01:40] What is the typical entrepreneurial journey - from starting out to freelancing to hiring, and what are some of the pitfalls you see along the way?

[04:18] 4 steps to hiring

[04:50] Mindset is such an essential part of the entrepreneurial journey

[05:50] Longevity and focus is key to your success

[07:30] Most things that happen in your agency on a day-to-day basis are business as usual, not a catastrophe!

[09:31] 7 key systems that focus on prospecting, fulfilment and retention

[10:37] System 1: Your operating system: The 80/20 principle

[10:54] System 2: Your A team

[11:02] System 3: Your KPIs (your monthly numbers)

[11:06] System 4: Sales

[11:10] System 5: Long-term retention

[11:48] System 6: Automated/delegated fulfilment

[11:54] System 7: Inbound ads

[12:55] How does the 80/20 principle apply to running an agency?

[14:39] Alex’s story of having open heart surgery at 29 years old!

[17:20] Stop offering ‘more’ and instead, apply the 80/20 rule based on your longer-term goals

[18:01] DEFINE, DESIGN & DO

[20:43] Keep your vision and goals simple

[21:25] Digging into System 6: Auto fulfilment

[23:20] Focus on your strengths and delegate the rest

[27:41] Document your processes

[28:13] System 7: The fastest way to consistently grow using ads

[31:42] Does this ad strategy work for B2B?

[34:39] If you could go back in time and give your younger self one piece of advice, what would it be?

Quotations

“If you want to grow your agency then be comfortable in the uncomfortable” - Alex Schlinksy

“Ask yourself not ‘will they do it as well as me?’ but ‘will they do it well enough?’” - Rob Da Costa

“If your goal is to make more money but you are not clear WHY, then you will sacrifice a lot, including your mental health in order to get there” - Alex Schlinksy

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Useful links mentioned in this episode:

• Alex’s website
• Group Coaching Programme: The Self-Running Agency Implementation Group