Waveform: The MKBHD Podcast Mr. Beast's Journey to 50M Subscribers, His Current Content Strategy, & Critiques of the MKBHD Channel
Jan 22, 2021
Jimmy Donaldson, known as MrBeast, is a YouTube sensation famous for his philanthropic stunts and extreme challenges. In this discussion, he shares insights on his explosive content strategy for gaining millions of subscribers. He emphasizes the significance of innovative titles and engaging thumbnails in capturing viewer attention. Donaldson also critiques the MKBHD tech channel, exploring the differences between tech and entertainment content strategies, and the complexities of navigating the YouTube algorithm to maintain success.
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Prioritize Titles and Thumbnails
- Plan titles and thumbnails before filming, ensuring clickability and interest.
- Generate numerous video ideas to maximize options for clickability and quality.
CTR and Viewer Experience
- Click-through rate (CTR) is influenced by previous video experience.
- Enjoyable content leads to higher CTR on subsequent videos.
Thumbnail Improvement
- Continuously improve thumbnail quality; even small changes significantly impact views over time.
- Re-evaluate older thumbnails for improvement opportunities and update them for better CTR.