

#26 - AI Deep Dive, Concert Marketing & the Future of the Live Music Industry with Pat -- Hive's CTO
In this episode, I sit down with Pat, CTO of Hive, technologist, futurist, a fellow live music fanatic, and friend. We explore how AI is transforming the live music industry—from automating concert marketing to revolutionizing how shows are discovered and booked. We also unpack the big questions: Is AI a threat to jobs? How much more productive are teams thanks to AI? What does the world look like in 10 years? If you’re curious about where AI is headed—and how it’s helping now—this one’s for you.
(00:20) The future of Hive & their AI strategy – is AI at the risk of creating massive job displacement?
(17:55) How is AI automating concert marketing + Hive’s new ad product
(55:11) The future of concert discovery + using data to book bands
(01:09:10) Fastball questions: what does the world look like in 10 years, what’s Hive’s boost in productivity thanks to AI, how disruptive is AI, hope for the future of the live music industry
Please share this with anyone that might be interested in the topics, links below to subscribe and stay in the loop with the podcast and Prism:
Subscribe here
More on Hive
More on Prism
Follow us on Instagram (@prismfm)
Follow us on LinkedIn (here)
Meet the Podcast Host/CEO of Prism -Matt Ford
Opening Music - Banana Bread - Layton.rx (Prism engineer!)